A (moving) picture is worth 1000 words
Our client Remeha produces temperature management solutions. From the classic condensation furnace (running on oil or natural gas) to heat pumps and air conditioning systems. They are innovative trendsetters and already have projects under way of a furnace that runs on hydrogen, for example. Sustainability is one of their chief values, and they are well aware that things have to change in the construction sector as well. And yet in their vision they call for a realistic transition to a sustainable living.
Presenting complex subjects in a simple way
Sustainable living and building seems obvious, but there is a big difference between the ideal picture – an energy-neutral home that generates its own green energy –and the reality in Belgium, with its outdated housing. This a complex topic, one where there isn’t just a single solution or truth, and where nuance and realism are important. Explaining such a story and projecting a clear message is thus far from straightforward. We pulled it off with a video in which the general manager of Remeha set out the company’s vision.
The foundation of the video was a fully written script. Thanks to his professional background and personal interest in the HVAC sector, our copywriter was able to formulate the major challenges down on paper. After a bit more fine-tuning with the client, the next stage of this ‘building process’ could begin.
Filming can be considered the backbone of this assignment. As with every building project, you inevitably come up against some challenges. There were limitations in terms of budget and timing, and so we opted for a two-day shoot at six locations, each of which exuded a different atmosphere: the city, nature, the village street, open space, etc. Our own location hunter took the crew to Ostend, the queen of seaside resorts, where you can find all of that within a few kilometres of each other. Our project team was meanwhile busy assembling the necessary building blocks: the actor, stylist and props, and the necessary permits (to film).
The shoot and the interviews went very smoothly – something that is not always easy for a non-actor with no teleprompter. And what’s more, the takes were not in the order of the ultimate video. Afterwards, the editors got to work following the script, and added the appropriate music and graphics.
The result was first shown in-house at our own event. After that, a few more video cards were created to send around to clients and partners. This is a sort of greeting card that contains an LCD screen on which the video plays. There is also room on the card for a few messages about Remeha’s vision.
Yet another example of how we think along with the client and transform a complex subject into bite-sized messages in plain language.
the success of a story depends on what you do with it
Ultimately, it’s all about making the right choices. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design inhouse. So we can translate the most complex issues into successful campaigns. That’s how we build a lasting brand reputation for your company.