the future is automated
Companies want it all: website traffic, leads, customers and a sales team that does a thorough follow up. Bridging the gap between marketing and sales is one of the biggest challenges for companies. Very often this is due to the lack of an overall strategy and tools.
What every company needs is a communication plan that is adapted to the needs of their customers - in marketing terms: we have to create a customer journey from a first (digital) contact over sales and customer support.
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Ideally, your internal teams (marketing-content-sales-customer service) work together to support the inbound experience throughout the cusomer's journey, in a seamless way.
And then there is reality. Sales blames marketing for the few leads, marketing blames sales for their lack of follow up, customer service is not aware of previous contacts,...
And for these examples we opt to work with Hubspot. The software is optimized on the user experience of both marketeers, content creators, developers and sales. The intuitive and the ROI-driven interface gives you the insights you need.
- Audit you current strategy
- Determine persona's
- Create a go to market strategy
Generate qualified leads
- Create and manage content
- Capture leads, and nurture them until they're qualified and sales-ready
Turn leads into customers
- Engage potential buyers, demonstrate the value of your offering, and close deals
Convert customers into promoters
- Resolve customer issues and deliver an experience that turns customers into promoters
Improve your sales and marketing efficiency
Our specialized team of HubSpot Certified professionals is here to help your growing business succeed - every step of the way.
The implementation of marketing automation in your sales process is a tailored made solution. Together with you we set up an audit to go through your workflow, align this with your marcom strategy, set KPI's and generate appealing content that in the end leads to sales.
Want to know more, don't hesitate to book your free 30' consultancy.