Father and son radio campaign

radio campaign

When you say barbecue, you almost immediately think of Weber as the pioneer among barbecue manufacturers. We know the brand from the iconic ball-shaped charcoal barbecue with lid that provides grilling fun with family and friends, sometimes for several generations.


Authentic and simple

Combining beautiful moments with perfectly grilled meat or fish – thanks to the lid – is Weber’s recipe for success. Pure, authentic and simple. FAVORITE! translated these values and qualities to a radio campaign that perfectly represents Weber. We made two short commercials, starring the item every man wants to have at home: his own Weber barbecue.


Two radio spots

In the radio campaign, father and son each tell their own version of the story. The first has just given his son a Weber barbecue because every man should have one. The other believes this is a hint by his father to continue the tradition. Because choosing Weber is a choice for life. 

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the success of a story depends on what you do with it

Ultimately, it’s all about making the right choices. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design inhouse. So we can translate the most complex issues into successful campaigns. That’s how we build a lasting brand reputation for your company.