Stand out by using an ambassador
LaCie
stand out by using an ambassador
Launch of a new storage product for beginning photographers and prosumers: the LaCie 2big RAID.
The goal: to market the device in a credible, visually attractive way and with a strong messaging, to stimulate interest among resellers and consumers.
William Rutten is the ideal ambassador for a brand like LaCie: an internationally renowned celebrity photographer, who has been a fan of the brand his entire life and who has built a large international network on social media.
We developed an integrated plan which combined B2B and B2C actions across channels, with Rutten’s story and user experience returning throughout the entire campaign. William was the first European ambassador to receive the new LaCie 2big RAID, and tested and used the device extensively.
Together with William, we created both copy and visual material about his professional life and workflow, which we used in different ways:
B2C:
- a PR lobby and paid media campaign across EMEA
- webinar with William in collaboration with the photography magazine Zoom
- collaborating with a reseller to create an exclusive bundle for webinar attendees and trade fair visitors
- activation of William’s network via his social media channels
- keynote talks by William at photography trade shows
B2B:
- an attractive photobook in 6 languages, which we sent to 50 elite resellers in EMEA, so that they were up to date about the new products and could inform their customers
- a marketing campaign targeting resellers and creation of assets which LaCie distributes via their internal newsletters to resellers
Des cas
le succès d'une histoire dépend de ce que vous en faites
Faire les bons choix... Finalement, c’est là que tout se joue. Nous sommes l’une des rages agences du Benelux à combiner en interne les atouts des relations publiques, du marketing (numérique), du contenu et du design. C’est ce qui nous permet de traduire les questions les plus complexes en campagnes réussies. Nous contribuons ainsi à bâtir une réputation de marque durable pour votre entreprise.