Brand awareness among young people

brand awareness

Although Sportlife is a very familiar name, the chewing gum producer wanted to increase its brand awareness among new generations. Together with FAVORITE! they decided not to push Sportlife as a brand, but to integrate it into the target group.

Brand ambassadors

To reach Sportlife’s target group, we are constantly looking for events and concepts that could be of interest. It is also important to keep innovating. For example, we sent a couple of social influencers to the Balaton Festival in Hungary, which is sponsored by Sportlife.

We carefully selected the brand ambassadors and asked them to create content tailored to their target group. Together with their sidekicks, Charlotte Leysen and Nawfel Bardad reported live from the festival on both their own channels and those of Sportlife.


Social media

FAVORITE! is not only responsible for campaign development, but also takes care of the website and social networks of Sportlife. We structure all content through a monthly action plan and monitor the Facebook page with the aim of engaging the target group.

Website sportlife

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the success of a story depends on what you do with it

Ultimately, it’s all about making the right choices. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design inhouse. So we can translate the most complex issues into successful campaigns. That’s how we build a lasting brand reputation for your company.