From revamped website to new strategy


revamped website, new strategy

As we are communication experts, there is no need to explain the importance of language to us. Mastervoice supports international organizations with interpreting, translating, language training and technology. They initially asked FAVORITE! to revamp their website. However, when we asked about the effectiveness, the flexibility and especially the measurability of their (online) marketing strategy, it turned out that the website could use a little more than a facelift.

New digital marketing tools

Together, we created a new digital strategy. A strategy that is much more user-friendly, both for the visitor and the backend administrator. Today, Mastervoice benefits from some brand new tools for its marketing campaigns (via Google Ads, HubSpot, …), better measurement of conversions, and the possibility to quickly build landing pages.


Website with impact

The new website fits the company’s position as European market leader in simultaneous interpretation and its place in the global top 15 for on-site interpreting. To determine the impact of the website, we carried out A/B tests. With a great result: Mastervoice has not only revamped its website, but now also has a completely new digital strategy with the website as a powerful marketing tool.

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the success of a story depends on what you do with it

Ultimately, it’s all about making the right choices. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design inhouse. So we can translate the most complex issues into successful campaigns. That’s how we build a lasting brand reputation for your company.