A new brand proposition

Lunch Garden
a new brand proposition

Attracting young families with kids 

No time or energy to cook? At Lunch Garden you always find a tasty meal for the whole family. The restaurant chain wanted to reposition itself to appeal to a younger target group. Together with FAVORITE!, they worked out a strategy to focus on young two-income couples with children. 

Brand proposition 

To strengthen their ambitions, FAVORITE! proposed a new brand proposition. Lunch Garden offers a carefree alternative for people who want to escape the daily routine. At Lunch Garden you can enjoy a healthy, varied and qualitative offer in a pleasant and family-friendly atmosphere. 


Refurbished restaurants

Lunch Garden’s repositioning did not stop at words, the restaurants themselves also needed to be updated. The first renovated Lunch Garden opened in Kuurne and focused on child-friendliness, coziness, transparency and speed. We used bus shelter advertising to support the sales and provided communication with a TV commercial in which all characteristics of the new Lunch Garden are presented.


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the success of a story depends on what you do with it

Ultimately, it’s all about making the right choices. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design inhouse. So we can translate the most complex issues into successful campaigns. That’s how we build a lasting brand reputation for your company.