Launching a High Tech Campus
KOBArT
Launching a High Tech Campus
KOBArT is the Catholic umbrella organization for schools in and around Turnhout. In order to meet the demand from companies in the area, KOBArT has developed a brand new High Tech Campus with two schools.
Naming & branding
The arrival of the new campus also had an impact on the existing KOBArT school. FAVORITE! took care of the strategic recommendation, naming, branding and launch of the project. In September 2019, the two schools HT2O and PT2O opened their doors – the first is the new ‘STEM’ school, while the other is the revamped Practical Technical School (formerly VTST).
Campaign material and website
The two schools show a clear affinity in their name and house style. After all, they both have students that will think and work out the future together, today at school as well as in their upcoming careers. FAVORITE! was not only responsible for the new house style, but also created an information folder, campaign material, and an HT2O and PT2O website.
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