First personalized smoothie vending machine


first personalized smoothie vending machine

Making healthy choices more accessible to everyone. That’s the mission of Alberts, a Belgian startup founded in the summer of 2016. The company launched the first personalized smoothie vending machine.

Smooth living

The startup’s inspirers teamed up with FAVORITE! in search of the right brand name and a strategic approach. As a starting point we chose the complexity and speed of daily life, which can be an obstacle to maintaining a healthy lifestyle. Alberts wants to make healthy living easier and therefore stands for ‘smooth living’.


Smart technology

The name we picked refers to Albert Einstein, because just like the famous physicist Alberts is curious and resourceful in its way of working. Alberts’ smoothie machine combines robotics, nutrition and AI to serve personalized healthy drinks wherever you are: at work, at school or on the go.


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Brand strategy and an efficient go-to-market plan


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Brand launch strategy

the success of a story depends on what you do with it

Ultimately, it’s all about making the right choices. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design inhouse. So we can translate the most complex issues into successful campaigns. That’s how we build a lasting brand reputation for your company.